Undoubtedly, it can be said that we have had a tremendously hard few years. Faced with the difficulty of the pandemic and its challenges, as a collective we had to adapt. In an uncertain post-pandemic world, society has had to make amendments to the way we do things. From everyday tasks, to the life changing decisions, technology has played a significant role in all of our lives. Emails, Zoom, FaceTime , Online Shopping and more has all made our lives slightly easier and more manageable. And whilst we are finding a ‘new-normal’, it would be naïve to believe that this strong use of technology will go away. It has become integrated in our lives more than ever before and it is here to stay. The question is what does that mean for creative industries such as beauty and fashion?
As we saw during the Pandemic, technologies such as 3D Art and AR helped to find new routes of creativity. Brands like Moschino and Mugler taking completely digital approaches to fashion shows, viewed by millions. These approaches allowing for endless imagination and accessibility to customers as well new more efficient methods for industry professionals. We have become creatures of social media, liking, commenting and reposting; therefore, these digital presences are ever important. Stated by Reydar “At the end of 2020 it was estimated there were a total of 598 million AR active devices and this is projected to increase to 1.73 billion by 2024”, suggesting this is an expanding market which will continue growing further to bring user friendly experiences. The social media phenomenon of Lil Miquela – a virtual influencer, digitally created, with a crazy following of 3.1Millions, acting as proof that there is a market for these fresh emerging technological advances.
There are also great business opportunities in these sectors. With the rise of NFTs, digital art is high in demand. As stated by Forbes “A non-fungible token is a unique token attached to an asset.”, meaning not only can 3D Arts offer simple solutions but they can offer interesting investment opportunities. With celebrities like Paris Hilton, John Cena and even Snoop Dog creating their own, it’s only a matter of time until major brands and companies also begin to do this.
The key takeaway is that these technologies are a creative way forward, it is time and money efficient, in a promising way that maximises customer expectations and offers limitless possibilities in creating digital stories in which customers can exist.