L’Oréal Professionnel Paris has started the countdown for “Run Le Hair Show”. The new digital hair show will be live on 16 May on the L’Oréal Professionnel Paris YouTube page available for the worldwide public.
This innovative event is a series of events and talk shows that will allow the most talented hair experts to connect and share upgraded knowledge with the global hair community. As part of the show, Hair Pros from around the world will be delivering a series of masterclasses, aiming to train, upskill and inform the digital public about new hair technics, tips and trends.
Run Le Hair Show features globally well-known hosts: from Peggy Frey, Fashion Journalist to Charlie Le Mindu, Hair Designer, a regular contributor to Vogue Russia, Elle and French Vogue who collaborated with Chanel and Lady Gaga, to Min Kim, international artist and colour specialist at NYC’s Butterfly Studio Salon.
Le Mindu will lead “La Premiere”, the show’s first episode, with a masterclass showcasing an extreme lightening transformation and presenting the newest L’Oréal’s haircare technology, Metal Detox. L’Oréal Professionnel will air the show at 6 pm CET on 16 May 2021 on YouTube.
The COVID-19 pandemic has heavily impacted hairdressing businesses in terms of economic and job losses. At the same time, this pandemic has reminded us of the importance of taking care of our hair as much as the cultural impact of having a connection with our professional hairdressers. L’Oréal saw the creation of this event as an opportunity to rejuvenate this bond within the hair industry and celebrate the role that hair professionals have in our global society.
L’Oréal initiative represents the ultimate exhibition of expertise, creativity and competitiveness. At the same time, it is a proactive way to showcase the brand’s support towards partners and hair professionals creating a show for Hair Pros and all hair lovers.